¿Û¿Û´«Ã½ ¿Û¿Û´«Ã½Launches E-commerce Accelerator to Help Emerging Brands Scale Smarter and Faster

Katherine Wroth • March 26, 2025

Franklin, MA, March 26, 2025— ¿Û¿Û´«Ã½ ¿Û¿Û´«Ã½Centers, a trusted leader in third-party logistics for e-commerce and omnichannel fulfillment, announces the launch of its E-commerce Accelerator, a program designed to help high-growth, early-stage brands scale their logistics operations efficiently.

 

A Permanent Home for Growing Brands

 

Unlike traditional 3PL solutions, the E-commerce Accelerator offers low-risk, flexible contract terms, allowing brands to integrate seamlessly into ¿Û¿Û´«Ã½’s nationwide logistics network. Focusing on flexibility, efficiency, and long-term partnership, the program eliminates the costly and disruptive process of switching 3PL providers as businesses grow.

 

“Growth is in ¿Û¿Û´«Ã½’s DNA. As a 15-time honoree on the Inc. 5000 fastest-growing companies list, we know what it takes to scale,” said , Vice President of Customer Experience at ¿Û¿Û´«Ã½ Distribution. “We have helped brands evolve from early-stage e-commerce to full omnichannel operations. The E-commerce Accelerator is our way of providing a permanent 3PL home for startups by offering the infrastructure and expertise to grow without limits.”

 

Key Benefits of the E-commerce Accelerator

Participants in the program gain access to ¿Û¿Û´«Ã½’s logistics expertise, including:


  • Seamless Fulfillment – Nationwide fulfillment solutions designed to scale.
  • Easy Integration – Streamlined onboarding and system connectivity to quickly get brands up and running.
  • Inventory Management – Real-time inventory tracking for operational efficiency.
  • Reverse Logistics – Hassle-free returns management to enhance customer satisfaction.
  • Personalization & Customization – Tailored solutions to meet brand-specific needs.
  • Coast-to-Coast Infrastructure – A robust network of strategically located facilities.


A Commitment to Entrepreneurial Success

¿Û¿Û´«Ã½’s core value of ownership—empowering employees to think and act like business owners—extends to the E-commerce Accelerator, fostering strong relationships with entrepreneurial brands. The program aligns with ¿Û¿Û´«Ã½’s deep-rooted belief in supporting high-growth companies that share its commitment to innovation and scalability.

"We thrive on working with brands that are hungry to grow," said , Director of 3PL Pricing at ¿Û¿Û´«Ã½ Distribution. "Partnering with ambitious entrepreneurs makes our work incredibly rewarding. Their passion drives our commitment to providing the best logistics solutions possible. The E-commerce Accelerator is not just about fulfillment—it is about building long-term partnerships that support brands at every stage of their journey."


About ¿Û¿Û´«Ã½ ¿Û¿Û´«Ã½Centers

Since 1941, ¿Û¿Û´«Ã½ has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ¿Û¿Û´«Ã½ continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, ¿Û¿Û´«Ã½ is big enough to do the job and still small enough to deeply care about your business. eCommerce brands interested in a new 3PL partnership may .


Contact Information


Katherine Wroth
Marketing Manager
katherine.wroth@barrettdistribution.com


Recent Blog Posts

By Katherine Wroth May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At ¿Û¿Û´«Ã½, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At ¿Û¿Û´«Ã½, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At ¿Û¿Û´«Ã½, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.
By Harrison Smith May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!
By Katherine Wroth May 13, 2025
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs  Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A ¿Û¿Û´«Ã½ client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At ¿Û¿Û´«Ã½, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
More Posts